Guest blog: Is the event industry the answer to changing behaviours for a sustainable world?
In the UK, despite the pandemic, we are privileged to have a thriving event industry. 2019 saw a whopping 75.1m people attending sporting events alone and as restrictions ease and confidence returns, so too will the crowds. Events are part of our daily life, interest in both attending and watching them sees no sign of waning. This is why in a decade that carries with it dramatic concerns for the environment, I am looking within my own industry for answers to the problems which face mankind now and in the future.