Grundon’s Greenredeem acquires Recycle Rewards

Grundon has always been keen to innovate through constant appraisal of market trends and continued investment in R&D. In an exciting new development Greenredeem, Grundon’s ‘On the go’ recycling initiative, has today announced the takeover of Recycle Rewards, the UK division of the US company, Recyclebank.

This strategic move marks Greenredeem’s latest bid to motivate people to recycle outside their place of work, either at home or ‘on the go’. Following the success achieved by Recycle Rewards – the UK division of the US parent company Recyclebank – in raising recycling rates across UK boroughs, Greenredeem is excited by the opportunity to bring together the two businesses.

Launched in 2011, Greenredeem is an exciting recycling initiative combining interactive ‘reverse vending’ kiosk technology with a web-based membership and reward scheme. The scheme was developed specifically to address the UK’s ‘on the go’ recycling sector, targeting the huge volumes of drinks cans and bottles currently sent to landfill via public litter bins

Greenredeem and Recycle Rewards, the UK division of the US parent company Recyclebank, will each operate on a business as usual basis for the next few months. They will be working towards the launch of a powerful consumer brand that will see more bespoke services being developed for the UK market.

Harnessing the power of rewarding recycling ‘on the go’ as well as at home is what Matthew Ball, Business Development Manager at Greenredeem believes will galvanise the UK market: “We see huge potential for bringing together Recycle Rewards and Greenredeem onto the same platform. At Greenredeem we’ve always been keen to innovate through constant appraisal of market trends and investment in R&D. Adding the knowledge and experience of how to motivate people to recycle more at home will create a fantastic green future.”

Speaking about the acquisition by Greenredeem, Rob Crumbie Director of Marketing & Communications at Recycle Rewards, the UK division of the US parent company Recyclebank, said: “We’re looking forward to the exciting potential of bringing our two businesses together. Over the last couple of years, we have seen recycling rates in England start to slow. At the same time we have demonstrated that Recycle Rewards can grow recycling rates faster than the national average. We’re delighted that Greenredeem has acknowledged this and sees it as a strategic incentive for this partnership. Knowing that our members could be rewarded for recycling ‘on the go’, as well as at home in the future, can only be good for the future of recycling in the UK, and for the environment”.

 

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