Grundon Director Elected to Executive Board of Paper Cup Recovery & Recycling Group

Following its inaugural formal meeting, the Paper Cup Recovery and Recycling Group (PCRRG) is pleased to announce the appointment of its Chair and Executive Board members. Bradley Smith, Sales and Marketing Director at Grundon Waste Management, was elected as an Executive Board member along with fellow members from Benders Paper Cups, Costa Coffee, Caffè Nero and Nestlé Professional. The Group will be Chaired by Neil Whittall of Huhtamaki.

The PCRRG is a formalised membership group, run by its elected Executive Board. A number of working groups, chaired by industry representatives, have been created to focus on priority subjects to help achieve the Group’s objectives.

The Group’s primary objectives are to continue to drive action around the development of the collection and recycling opportunities for paper cups and identify and support implementation of solutions to sustainably transform used paper cups into a valuable resource.

The areas of focus for the PCRRG are to:

  • identify industry wide, self-funding, and easy to access solutions
  • conduct in-market trials where appropriate

Building on work previously undertaken by the PCRRG, the Executive Board has chosen to focus initial efforts on two key parts of the paper cup supply chain and has set up working groups accordingly. One working group will consider how consumers recycle their paper cups, initially within a specific location, and will test what influences their behaviour; the other working group will focus on the logistical, technical and economic viability associated with sorting and reprocessing used paper cups to obtain materials of an appropriate quality that can be reused in the paper supply chain.

Discussing his appointment to the PCRRG Executive Board, Bradley Smith, said “I am looking forward to continuing the valuable work of the Group, and with my fellow members, developing a consistent and transparent approach to engaging with and educating our customers, the supply chain and key stakeholders. We see waste paper cups as a valuable resource and place great importance on their collection, recycling and recovery. Our aim is to actively engage all stakeholders in an effort to divert cups from landfill and promote sustainable ways of escalating materials up through the waste hierarchy.”

LRS Consultancy continues to manage and coordinate the PCRRG and its activities and is supporting the implementation of the working group projects, which will be undertaken using controlled trials over the next three to six months. Organisations from across the paper cup supply chain that are interested in participating in a PCRRG project should contact Dee Moloney, Managing Director, LRS Consultancy on

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