Focus on new campaign aims to keep cyclists safe

A new cycle safety campaign, aimed at helping both cyclists and Large Goods Vehicle (LGV) drivers to see the road through different eyes, will be launched at the Wallingford Festival of Cycling on June 26.

Supported by Grundon Waste Management, together with festival organisers and the RP Vision Racing Team, the campaign launch will see every event rider go through a unique sign-on process that will take cyclists through the cab of a Grundon LGV, testing them on what they can, and cannot, see from the driver’s seat.

At the same time, they will be asked to sign a pledge – alongside the LGV drivers – committing to good behaviour, safe cycling and safe driving.

Grundon puts a new focus on cycle safety with the help of the RP Vision Racing Team

The campaign will also highlight the extensive lengths that Grundon has gone to to reduce the risk of accidents involving cyclists.

This includes spending more than half a million pounds on installing advanced safety features, such as cameras and audible warning systems, across its 240-strong collection vehicle fleet; and an intensive driver training programme which has seen its drivers sent out on bicycles to navigate busy city centre roads.

Event organiser, Tony Sefton commented: “Cycling is a passion for many, and one that is both enjoyable and can provide big health benefits. Forward-thinking companies like Grundon are providing a lead in educating their drivers and investing in their fleet to keep cyclists safe. We are delighted to work with them on promoting this joint initiative to make our roads safer.”

Andrew Short, Grundon’s Estates Director and keen cyclist who will be taking on the Festival’s 100km Sportive challenge, said: “We take cycle safety very seriously indeed, which is why we’ve committed to this campaign and why we spend so much time and effort on driver training and equipping our vehicles with the latest safety equipment.

“As a keen rider, I know sharing the road with an LGV can be very intimidating and we owe it to both fellow cyclists and our drivers to ensure they respect each other and display the best and safest behaviour at all times.

“The Festival promises to be a great event and will do fantastic things to raise the profile of cycling in and around Oxfordshire. As a local company, it makes us very proud to support community initiatives like this one and we see our partnership with RP Racing and the Festival organisers as the ideal way to build relationships with the cycling community.”

The first Wallingford Festival of Cycling was held in June 2015, with British Cycling describing it as “…one of the most professional first events we have ever seen.”?

It brings together people of all ages and cycling abilities together and features exciting closed road ‘criterium’ racing around the town centre.?This year’s Festival aims to attract 7,500 spectators and participants, with events as diverse as elite-level road racing and fun rides.

About Wallingford Festival of Cycling

In 2015, more than 1,000 people took part in events that ranged from children’s races to an elite level criterium race that drew gasps from the thousands of spectators as the pack raced around the highly technical town centre circuit.

On June 26, the organisers are seeking to double the number of active participants with a range of opportunities for cyclists of all ages and abilities to get involved. All rides start and finish in Wallingford, allowing participants to ride their own events and also watch the elite-level racers and entertainment events the day including Penny Farthings!

There is a British Cycling led Children/Youth Festival, Wallingford Rides where the circuit is open for anyone, a family-friendly 10 mile countryside ride, a more challenging 70 Km mountain bike ride and two road sportives: one at 50km and another at 110km, which take in many of the highlights of the Chilterns. The programme will also include a Penny Farthing race, scooter race and an opportunity for people without a bike to learn how to ride one.

Spectators will be encouraged to cycle to the event, with secure free bike storage available on the day for up to 2,000 cycles. The community rides are in the morning and the racing around the town centre starts at 1 pm. It is free to watch, but a VIP Grandstand is also available.

For?further information about Wallingford Festival of Cycling, click here or follow on twitter: @wfocycling

About RP Vision Racing Team

Thumbs up for cycle safety, (left to right) Tom Sefton, Ed Giles, Giles Clark, Nathasha Reddy with Grundon driver Piotr Pedzieh

RP Vision Racing Team is a team of talented Junior and Under 23 Men and Women cyclists competing at National and Regional level in Road, Track and Cyclocross.

The Team was formed to provide potential future stars of road and track cycling with a well-supported and professionally run team environment from which they can progress further into fulfilling their aims of becoming fully competitive international bike riders.

About Grundon’s vehicle safety programme

Grundon Waste Management operates an extensive fleet of varied and purpose-built collection vehicles and employs 272 drivers, based throughout the Thames Valley and wider South East area, with depots including Ewelme, Beenham, Knowl Hill and Colnbrook, near Slough.

Installing the new safety measures is estimated to cost a minimum of £2,100 per vehicle, plus time spent off the road for the installation and increased driver training, and the firm estimates that by the time the programme is finished the final bill will be nearer £1 million.

The upgrade work being undertaken by Grundon will mean all its existing vehicles have sidescan warning sensors, audible warning systems and a minimum of five 360 degree cameras on vehicles, while all new vehicles will have the latest safety equipment and warning devices installed as standard before they take to the road.

Grundon adheres to Transport for London’s (TfL) Safer Lorries Scheme and currently holds the bronze standard set by TfL’s Freight Operators Recognition Scheme (FORS). Its aim is to achieve the silver standard within the next year.

Headquartered at Benson near Wallingford, Oxfordshire, Grundon is the largest privately owned waste management company in the UK.

Back to news

Stay updated

Receive the latest industry news and views