Greenredeem and Royal Borough of Windsor and Maidenhead Win Community Champion Award

Greenredeem, Grundon’s innovative digital solution which rewards people for taking everyday green actions, in partnership with Royal Borough of Windsor and Maidenhead (RBWM) have been awarded The Community Champion Award at the Chartered Institute of Waste Management (CIWM) Awards.

The award was given for successfully motivating residents to change their recycling behaviour, both improving the environment and local community.

Helen Skelton, BBC Presenter, presenting the award to the Greenredeem team
(from L to R) Kara Fitzpatrick, Matthew Ball & Rob Crumbie

The CIWM Awards celebrate the achievements, innovation and contribution of companies and local authorities, in the waste management, sustainability and recycling industries. The judges were impressed with how much had been achieved in the seven months since launching the donations scheme: 20 projects have benefited from grants generated from resident’s donations at a total of £20,000.

Some of the beneficiaries of the Greenredeem resident donations include; Windsor and Maidenhead Youth Counselling Service, PACT and the Alzheimer Dementia Society.

The judges were particularly impressed with the work Greenredeem undertakes to help residents live more sustainably across all aspects of their lives. Through digital communications, Greenredeem provides seasonal tips, pledges and quizzes that are supported by regular, practical advice from all walks of life – from growing your own veg to ‘traincationing’, providing a holistic solution to encouraging residents to tread a little more lightly on the planet.

Rob Crumbie at Greenredeem commented: “At Greenredeem, we’ve always believed that digitally-led community campaigns can have real impact on real-life, and it’s fantastic that the judges at the CIWM Awards see this too. The Greenredeem community donations scheme has, thanks to local residents, had a really positive impact on local community groups and charities. But it has also had a real impact on recycling rates, with an increase from 34% in 2010 to nearly 50% in 2014. This just shows the power of a great partnership and the enthusiasm of local residents. We’re delighted that we’ve been recognised with Community Champion Award.”

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